Mass media Essay

From my point of view, I agree that the mass media, including TV, radio and newspaper have a great influence in shaping people ideas . Nowdays mass media is a form of progress of information and communication technology. Through the mass media that the more developed allows information spread easily in the community. Information in any form can be disseminated quickly and easily so that it affects the viewpoints, lifestyles, and culture of a nation. The rapid flow of information causes us not to be able to filter the messages. As a result subconsciously it little by little have been affecting pattern of behavior and culture in society. Long-standing culture and become a benchmark in society behave are now almost gone and escapes the attention of the community. As a result, the longer the social changes in the community began to surface a raised. The influence of the mass media on contemporary theory of the influence of media on society has been fostering the rapid reforms in society. The influence of the media with regard to other aspects such as the nature of the communicators, the content, information from the media itself, as well as the response from the community. Rapid development of information and communication technologies such as mass media, led to rapid changes everywhere. The Mass Media have gradually brought the community into a new cultural patterns and begin to determine the mindset and culture of community behavior. The Media tells people how decent standards of living for a human, thus indirectly causing the Community judge whether their neighborhoods have been worth or whether he has met the standard and this heavily influenced picture of what is seen, heard and read from the media. Message or information conveyed by the media could be a support community for the better, making the public feel happy to be themselves, feel quite deflating or otherwise trust him or feeling low than others. Existence of other behaviour pattern changes of lifestyle. Usually someone will imitate everything related to his idols are good in terms of dress, look, or how to speak her piece that reflects themselves his idols. The above are likely to be more influential on a generation. A socio-psychological, information flows that continue to hit our lives will give rise to various influences on the development of the soul, especially for children and teens. Their behavior patterns, little by little is affected by what they receive may be deviated from the stage of development of the soul as well as the norms in force. The positive effects of mass media on society is the society would gain something more news worthy. For example, news bombing of WTC and the war in Iraq, despite being in a different country but with proper information and information through the mass media. This will cause people to be more sensitive to the issues at. In addition, through the use of internet and telephone bimbit allow community out of its cocoon. For the conclusion, am agree that the mass media, including TV, radio and newspaper have a great influence in shaping people ideas.

How does work Guide the Development of the Self Essay

In man’s existence today, various concepts exist which if learnt and adhered to, can change the very quality of life itself. This is admirably conveyed by Emerson in his essay on self reliance and also deduced from chapters seven and eleven of Thoreau’s book on Walden. In chapter seven, the author narrates the story of an impoverished farmer who toils on his farm from sunrise to sunset, while in chapter 11, Thoreau dwells on the qualities of the inner person. After reading these essays, one is convinced that the most important attribute in life is that which is gained from knowledge of our true being as intended by the creator. Beginning with Emerson’s work, self trust is shown to be the key to self reliance because man’s true nature is that which is within him. We are all individuals in the eyes of providence, each with our own place which we must learn to accept and respect. It is only when we exercise self trust in the abilities given to us, that we will be able to improve as human beings. The author goes on to say that when we cultivate a respect for ourselves, we reject that which is external and which we spend every waking moment looking for. What is important is not the acquisition of material wealth, but rather, internal spiritual wealth. It is only when we place our faith in GOD, who is the most trustworthy and sits in our heart, that we gain self trust. He then works through our hands and predominates our beings. When you are in conformity, this undercuts your self reliance because it scatters your forces, and the real you cannot be detected. You tend to do things as everybody does. It is therefore important to be your own individual and your uniqueness will be evident. Consistency, on the other hand, enslaves us to our pasts because we are constantly judging our present with 2 tandards from the past. We fear to be contradicted by our peers and are therefore less and less self reliant. Self reliance is evident from the bean field chapter of Thoreau because the farmer was rewarded for his hard work with a harvest of twelve bushels. He did not have the benefit of modern farm implements or labor, yet he loved his work and was rewarded for it. This is a demonstration of self reliance born out of necessity. Instead of discouragement at the prospect of toil, the farmer confronted the ordeal happily and with spiritual calm. Additionally, he gained much more than money. He earned the respect of his neighbors, confidence and experience from his work. John Fields is another impoverished farmer who has a wife and a family to feed. Unfortunately, he is in a situation where survival dictates that he works for a wage as someone’s employee. For this very reason, he cannot be self reliant. Additionally, in order to change his lifestyle, he faces the prospect of being unable to afford the necessities of everyday life, for example, tea, coffee, meat and clothes. He also seems unable to find the time to contemplate his spiritual wellbeing which may help him look at his life afresh. However, the concepts conveyed by Thoreau’s higher laws can prove invaluable to him. One of them is that, â€Å"Man flows to GOD when the channel of purity is open†. This means that Fields must seek GOD who will give him an inner calm. This will enable him to identify that for which he is best suited to do and treat himself with respect. Additionally, he will be able to find that which identifies him as an individual, thereby helping him to excel. The kind of wealth that is described in Emerson’s â€Å"wealth† essay is very foreign to John Field’s understanding. According to Emerson, wealth is the application of mind to nature. This requires that one draws a benefit from the labors of the greatest numbers of men, and also do what his creator intended him to do. Unfortunately, Fields is a laborer who is employed on a wage. He does not even understand the concept of business, let alone begin to fathom how he can employ others. Additionally, he may be in the wrong career and needs to re-evaluate it if he is to enjoy the fruits of a better lifestyle. When Frederick Douglas goes to the north, he discovers that work, unlike in the south, is done with pride and actually creates wealth without the need for slave labor. It also dawns on him that freedom of the mind is the perfect breeding ground for economic progress, which he sees in even former slaves. Additionally, with a free mind comes the possibility of improving the intellect through reading. The common thread running through these readings is that the mind and spirit come first before the body. Nature can only be conquered by the spirit and the best way to enrich the spirit is by accepting that GOD has a purpose for each and every one of us. He has given us individual qualities which we must strive to nurture. We must recognize these qualities and use them according to his will. If we do not see the advantage within our hearts, then we will, as individuals, continue to move in a crowd, and our uniqueness will not help us or humanity. Wealth is first and foremost, that of the heart and spirit.

The experience of child-soldiers upon their return in the local Essay - 1

The experience of child-soldiers upon their return in the local communities (Nepal case) - Essay Example Demobilisation is the withdrawal of soldiers from armed groups, and reintegration implies the return of soldiers to civilian life. Reintegration is usually viewed to be an indefinite economic and social mechanism that occurs in communities locally (Wessells, 2006). This essay analyses the experience of child soldiers in Nepal upon their return in the local communities. The first section explains the social and psychological issues of redistributed child soldiers, followed by an analysis of the initiatives taken by the Nepal government and other organisations to help in the process. And the final section presents suggestions for possible alternative approaches. The United Nations considers the return of child soldiers in their local communities a complicated, continuous process that necessitates substantial resources. The urgent task is finding the families of the child soldiers in order to bring them back to their families and communities (Kuper, 1997). Although this may seem easy, it is often filled with difficulties. In numerous cases, the families and communities may have been severely damaged by war, are in dismal financial condition, and cannot take care of or support returning combatants. According to Gates (2010), even though it is at t imes claimed that child soldiers must be capable of regaining their ‘lost childhood,’ this is practically unattainable. The Maoists’ practice of enlisting children for combat or military assistance is one of the most troubling realities of the civil war in Nepal. The Maoists have exploited various methods for recruiting children (e.g. use of misleading campaigns, kidnapping of children) (Aryal, 2011). At the peak of the civil war, in territories strongly ruled by Maoists, the rebels enforced a ‘one family, one child’ policy in which every family had to offer a recruit or suffer serious punishment (Human Rights Watch, 2007, p. 5). The

Critical Book Review Essay Example | Topics and Well Written Essays - 750 words - 2

Critical Book Review - Essay Example Power and Schulkin’s work is a valuable contribution to the growing literature on the biology of obesity, and it probes both the causes and consequences of the epidemic sweeping across developed societies. One positive aspect of The Evolution of Obesity is the fact that Power and Schulkin do not address the best way to respond to obesity, as the wealth of diet and self-help books on the market today attempt to do. What Power and Schulkin set out to accomplish is a biological survey of the nature of obesity, its causes, and its social consequences. An evolutionary approach to the complex nature of the human body (and their adaptations through millennia) is ultimately a superior approach than any other research model currently being used to explain obesity. Because Power and Schulkin make their purpose in this book clear from the outset, its arguments and findings are relatively easy to follow. Their purpose is to explain recent changes in the shape and size of human beings through the lens of evolutionary science. Although it is not controversial to say that society carries the past with it, the idea of evolution that human beings carry millions of years of fine tuning in their bodies and minds is quite controversial. But according to the theory of evolution, this is correct: that many different structures in the human body have different purposes based on adaptation and survival. For instance, the authors write, â€Å"molecules that regulate physiology and behavior are ancient and have been co-opted to perform multiple functions that vary with tissue, stage of development, and the conditions of the internal milieu† (Power & Schulkin, 2009, p. viii). In the in-depth analysis of primate evolutionary history that follows, the aut hors conclude that interactions between biology and environment in the history of man has produced the ability of humans to absorb fats easily compared with other omnivores (especially primates) and, in the modern

Find a Local Newspaper Article that is Related to HR Management Research Paper

Find a Local Newspaper Article that is Related to HR Management - Research Paper Example Although having tattoos is not considered essentially inappropriate in workplaces, the general environment is that tattoos are undesirable. From an annual survey conducted in 2012, it was learnt that sixty-one percent of HR managers believe that tattoos can restrict job opportunities for an aspiring applicant. In 2011, it was fifty seven percent. Most employees think that strict dress codes in corporate offices are unfair pressure on them as they restrict them from enjoying the current fashion trends. This grievance is reflected in Ms. Thomas’s statement â€Å"there are parts of my body I wish I could get tattooed, but because I work in a corporate setting I have to keep them on a wish list† (Kaufman, n.p.). Moreover, employees also dress according to their religious and cultural ethics. The principle objective of HR management is to ensure that the company’s employees exhibit a professional and business minded image while at the same time the clothing be casual. The HR managers usually do not impose any strict and explicit instructions on dress codes, however the employees remain concerned whether their unusual attires like tattoos and body piercing will affect their chances of job promotion. In this article another corporate level employee Amy L. Hayden, who has tattoos in visible parts of her body, has spoken about her experiences during job interviews. In those days she applied for two to five jobs every day and sometimes had successfully passed many first and second level interviews, but at the end she was never called for the jobs. However, there are also instances where the HR managers seem to be more contrived than the company. These managers do not approve unconventional dressing styles of employees,... This essay approves that HR managers mostly impose dressing codes on employees to maintain a formal business like ambiance in the workplace. Although such codes have no legal basis, the employees nonetheless remain apprehensive regarding their promotional opportunities if they do not follow the unspoken rules. The final outcome is that employees have to wear full body covering clothes even in hot weather. However, HR managers strive towards setting standard dress code that will maintain both formal appearance and sustain the comfort level of employees. This report makes a conclusion that the issue regarding employees’ dressing habits is a sensitive one since it may hurt the religious and cultural beliefs of many people. Therefore, the HR managers need to tread the territory carefully by maintaining a balance between professionalism and comfort of employees. The real issue here is that HR managers should show trust on the employees than instructing them to follow certain rules regarding dressing. Certain things like tattoos and body piercing are more personal choice of employees and should not be disapproved unless they are blatant disregard of company rules. This paper stresses on our appearance. When we are bussines ones we have to wear special uniform. When a persone has a tattoo on the body he have to hide it under the wear. Because if you have not very good look your colleagues and clients wil taken lightly.

Has no topic Essay Example | Topics and Well Written Essays - 1250 words - 2

Has no topic - Essay Example The major texts are a record of letters between two fan bearers of the king. Fan bearers were names given to those who had a close relationship with the king. The papyrus major texts also mention agriculture in the paranoiac lands during the reign of Ramesses three in his 16th year. The small texts talk about a shipment arrival containing commodities. The texts also mention quarrying activities going on for the construction of a tomb. Ancient Egyptians had developed a form of written language and they needed another medium to write on other than the stone. This led to the discovery and use of papyrus which was growing in the banks of river Nile. The reed was thin, strong, and easy to carry and for years, it was used for writing. It was a costly material and once used it was retained for extra use as a scratch paper. The recycled papyrus was also used to wrap bodies of the deceased. The body was first wrapped with linen then it was covered with the recycled papyrus. These wrapping mat erials were made of layers of papyrus discarded by the administrative authority. Papyrus reeds were also used to make furniture such as chairs, mats, baskets, boats and ropes. The roots of the plant were a source of medicine, perfume, and food (Snedden, 76). The standard measurement for papyrus paper was 45cm by 22cm and for purposes of longer documents; papyrus papers were joined to form a scroll. There were different kinds and quality of the papyrus reeds, the lowest quality was used by merchants to wrap commodities and the highest quality papyrus was used by the religious leaders and kings. The texts written on the papyrus varied, ranging from religious texts, musicals, literature, biblical literature, but the largest number of papyrus documents was on administrative issues. These official matters included tax receipts, court documents, and letters between leaders. The quality of the papyrus depended on some factors such as age of harvesting the location of growing, and type of p ith used. The best quality papyrus was made using inner pith. Normal rolls were made using different qualities of papyrus, inner section had the lowest quality papyrus, and the ends which were prone to tear had the finest quality of papyrus sheets. The varieties of the papyrus were named in the honor of different leaders or emperors. This information was contained in the first papyrus called protocol. For ordinary use, this had to be cut but for official use, it was against the rules (Snedden, 87). The painting of the final judgment is one of the paintings on Egyptian religion that relate to the papyrus. This is attributed to the fact that these painting is usually done on a piece of papyrus paper. This iconic papyrus painting reflects the symbols adopted by ancient Egyptians in their religion. The earliest judgment day painting was first drawn in the 16th dynasty. This art depicts that the Egyptians believed in immortality. It was expressed by painting what the day would be like wa s done in their papyrus papers. The judgment of the dead emanated from the believe that deeds done by people would be subjected to scrutiny and analysis by divine powers after one died (Adam, 59). Conclusively Egyptian art is characterized by order and aesthetic quality that is why it continuous to be relevant to the Western Art. It is a foundation in telling the history of the Western Art being one of the oldest civilization which shaped cultures adopted by Europe, Asia and Africa. Glass

Term paper - micro eco Example | Topics and Well Written Essays - 1250 words

- micro eco - Term Paper Example The prices to be charged for the product are also negotiated in the market. The market structure is the term used to define the features of a market. This essay would provide a epigrammatic description of the general types of market structures in the economy. Situation Analysis This section of the essay would explain the different types of market structures: Perfect Competition This type of market structure is hypothetical in the real world at present. In a perfectly competitive market the number of sellers and buyers in the market are infinite in number. Since the number of sellers and buyers are infinite in number, the sellers and buyers are the ‘price takers’ of the products and the services in the market. Since the sellers cannot set the prices of the products, they try to maximize their business returns through the policy of revenue maximization. The types of the products sold by these sellers are homogeneous in nature. This is the reason for which the seller in thi s type of a market structure does not adopt the method of advertisement to sell their products. In the long run, all the sellers in this type of market structure enjoy normal profit (total cost = total revenue). ... Figure 2: Firms Demand in Perfect Competition (Source: McEachern 165) Since the product is homogeneous in nature, the price for every unit would be same so the sellers as shown in the above diagram would face a perfectly elastic demand curve (d). Figure 3: Firms Output Determination (Source: McEachern 173) The sellers in this market system would continue produce till the marginal cost curve would be >= the average variable cost curve. Thus the point 1 is the shut down point of the firms. This is a point in which the firm would only incur the fixed cost loss. This the portions of the marginal cost curve that a lie above the average variable cost curve is the supply curve of the perfect competitive sellers. Figure 4: Long Run Equilibrium (Source: McEachern 177) As shown in the above graph, in the long run all the firms would only enjoy normal profit. It would be at e, where the long run average cost curves (LRAC), average total cost curve (ATC), marginal cost curve (MC) and the demand or average revenue curve would intersect. Figure 5: Net Social Welfare Maximization (Source: McEachern 184) As shown in the above graph, the net social welfare is maximized in a perfectly competitive market structure, as it generates the maximum amount of consumer surplus. Monopoly Unlike perfect competition, the monopoly market structure is displays complete imperfect competition. In this type of a market structure there is only one seller and many buyers in the market. The single seller has the power to determine the price of the product of the service, thus a monopoly seller is a ‘price maker’ in the market. The monopoly seller may sell homogeneous or

The Trust bank of Britain and Asia Essay Example | Topics and Well Written Essays - 1750 words

The Trust bank of Britain and Asia - Essay Example The higher the level of uncertainty (with regards to future operations of the acquired entity) indicates that the company should go for alliance rather than acquisition and vice versa. From the case analysis, it is clear that TBBA has a strong history and culture. It is a trustworthy bank that enjoys a good repute among its customers. Though TBBA has a good holding on the retail banking tasks, it is new to commodity trading. Still, the bank has several opportunities in commodity trading especially when the economic crisis has considerably reduced the profit margins from the retail and investment banking side. Richard Cheung, the newly appointed CEO of TBBA is now faced with two questions whether it should keep its commodity trading business or sell it off. In addition to this, if the bank decides to stay with this line of business, whether it is a good idea to go for alliance or acquisition. Analysis and Recommendations with regards to Selling off Commodity Trading Business Selling o ff a part of business is worthy when the gains are higher in liquidating than keeping that line of business. Van Horne (2002) stated that selling off a part of business to another firm is a right decision when the present value received by the selling company is higher than the expected future returns by that business. Other reasons of divestment highlighted by Kozami (2002) are persistent negative cash flows, high competition, or lack of resources. In the case of TBBA, none of the above reasons exists that makes it justifiable to divest commodity trading business. Neither commodity trading business is giving negative outcomes, nor does the company lack resources for technological upgradation or to beat competition. This makes it irrational to sell off a line which is one of the most flourishing markets and has shown great potential in Asian market of TBBA. Divestment can be a quick fix for a newly appointed CEO because he is not emotionally attached to the unit to be divested; howe ver, for a CEO emotionally attached to a unit it is rather a difficult decision (Kozami 2002). In case of Richard, he is a part of the organization before being appointed as a CEO and he is the one who has given a unified identity to TBBA and commodity trading unit is very much a part of that identity. It is not that easy to sell it off rather it is more comfortable to invest in it especially when future expected returns are higher. Another thing that opposes the decision to divest is that the future plans of TBBA include returning to its roots. There is a great opportunity for expansion in UK because of the weak performance of rivals. TBBA is expert in areas where its rivals has failed to produce results; that is lending to small firms and commodity trading business. Entering these lines will give TBBA a visible success in UK market. Working on areas that can deliver true value to stakeholders can give a clear edge to TBBA in highly competitive and slow growing market of UK where i t will be difficult to mark a huge footprint otherwise. Though selling off a business unit may lead to regain lost strategic focus (Decker 2008) however it is not a good option when the business line to be sold off promises future gains (Van Horne 2002). Instead of selling off commodity business, it is a far better idea to make it work in UK market. TBBA can take advantage of its strong balance sheet to expand its commodity trading

Discuss in Scholarly Detail the Benefits and Risks Associated with Strategic Management Essay Example for Free

Discuss in Scholarly Detail the Benefits and Risks Associated with Strategic Management Essay Strategic management allows organizations to be more proactive than reactive and to initiate and influence internal and external activities to gain control over its own destiny. It allows executives at all levels to participate in analyzing a firms current practices in order to formulate and implement shorter and longer term strategies for growth and development. Historically, this participative approach has produced better results. Another benefit of strategic management has been to formulate better strategies through the use of the more systematic and proven methodologies. Organizations of all sizes have recognized and realized the benefits of strategic management. While financial benefits include increased sales, profitability and productivity, non-Financial benefits include, better understanding of competitor’s strategies and reduced resistance to change across the organization. Strategic planning with risk awareness has always been difficult. According to Rick Funston Bob Ruprecht (http://bpmmag.net), Success demands excellent risk management as a core competency. Risk intelligence enables an organization to respond to rapidly changing circumstances with greater agility and resilience. Risk handled well becomes a source of competitive advantage; handled poorly it can severely hamper a companys prospects. The greater the risk, the less complacent organization can afford to be. More often executives who are responsible for strategic planning lack an integrated view of risk due to the unavailability of business intelligence when needed. Many organizations fail to consider a range of time horizons when incorporating risk considerations into the planning process resulting in uncertainty down the chain-of-command with each expanding time horizon. Unavailability of an integrated decision-support framework that links key performance metrics with business and risk intelligence multiplies the risks exponentially.

Tennessee Williams Essay Example for Free

Tennessee Williams Essay Elia Kazan once said of Tennessee Williams that Everything in his life is in his plays, and everything in his plays is in his life. This statement could not possibly be more correct as every main character in A Street Car Named Desire whether it is their situation, physical description or personality traits can be linked to somebody who had played a role in Williams life. Firstly, the relationship between Stella and Stanley reflects that of Williams own parents. His family life was wracked with violent arguments and a tense atmosphere, which is clearly displayed in the play by Mr and Mrs Kowalski. Stellas attitude towards her marriage can be compared to that of Williams own mother Edwina. Stella says of Stanleys violent behaviour that people have got to tolerate each others habits, I feel that Williams depicted his own mother when creating Stella as he and his sister Rose often encouraged his mother to leave their abusive father but she was adamant to stay. It could be also said that the relationship between Stella and her sister Blanche is like the one Williams had with his sister Rose. Blanche is obviously mentally unbalanced and requires constant care and attention from Stella, however she is mortified when Blanche is committed to the asylum asking Eunice, What have I done to my sister? This is an event in the play that would certainly perturb Stella physiologically for the rest of her life. This echoes Williamss life because his sister had a full frontal lobotomy performed on her with the consent of her mother, this deeply disturbed Williams and I think there is a hint of this displayed in Blanches mentality and Stellas attitudes towards it. He also took care of his sister for the majority of her life as Stella did for Blanche before she left Belle Reve and also in the painful months before she was committed. Stella dotes on her sister and I think Williams felt the same way for his sister Rose. Blanche is the main character in the play but it can be difficult to define how Williams would feel close to her. I think however the issue of sexuality is what his empathy with Blanche is constructed of. Blanche is promiscuous and gives away her love freely but all of this is because of past rejection and heartache. Blanche was married when she was very young but she caught her husband in bed with another man and at the time when this was written, homosexuality was looked upon as disgusting, abnormal and considered a sin. Williams was a homosexual and perhaps this situation was his way of adding his personal feelings and issues that had affected him into Blanches persona. After consideration however, I actually feel that Williams feels closest to Stanley. Williams actually had a close friend named Stanley Kowalski when he was forced to work at the International Shoe Company for his father. Even though he is considered the villain of the play, I think Williams saw his father in Stanley. The violence he witnessed in his early years obviously affected him deeply and perhaps he felt that all marriages were in fact based on desire and sex as opposed to love. Perhaps this is why he was homosexual. Also, I think Stanley has some of the same traits as his creator, Stanley is a heavy drinker and gambler and these are problems that ailed Williams during the course of his life. It would appear that Williams never had the luxury of the truth about his familys issues being concealed from him I think this is why he made Stanley such a realist and allowed him to expose Blanche. It is clear that Williams was never expecting a happy ending both in the play and his life. My personal feelings are actually very different. Although I can understand why Williams would feel close to Stanley I have no empathy for the character myself. The person I feel closest to in the play is actually Mitch. I would like to think Mitch could be defined as the hero of the play; one of Blanches first observations of Mitch is that he seems different from the others. Mitch was Blanches ticket to happiness and if it werent for Stanley all of this could have been possible. I think the reason why I feel so close to Mitch is because of his touching behaviour in Scene eleven. When he realises what is happening to Blanche he threatens to kill Stanley for what he has done but his emotions and love for Blanche overcome him and he collapses at the table sobbing. Stanley may be the king but Mitch is a human being at least.

Nature of the leisure industry

Nature of the leisure industry 3.0 Introduction The nature of the leisure industry is constantly changing because of new innovations and economic trends. A good example of a new innovation would be air sports such as hand gliding and bungee jumping. Many developments from previous to current products such as the mp3 player and mobiles have increased in the amount of popularity and appeal. There are many reasons why there are so many changes in the leisure industry because the leisure industry in itself is an open market in which many people can and have developed in. Leisure providers are always planning for the future and how they are going to be successful, so in order to achieve their goals they attempt to create a new innovation or innovations for (mainly) the general public. If they were to be successful then results could vary from really high success to maybe just a moderate success. A good example of a successful innovation would be the iPod range because when mp3 players were just playing songs and nothing else the iPod franchise saw the opportunity to build and grow in that certain market and so are where they are today because of their innovations. A moderate successful innovation would be a product or service which is fairly popular and is showing some signs of growth. In order to get towards the high end market they must keep changing certain products or how a service is run. Some innovations are quite articulate whilst some are quite indispensable, this shows how the leisure industry is constantly changing; they are all aiming for that one product which will give them that extra advantage over other companies. It mainly depends on the social trends and economical state or balance. The nature of the leisure industry is very unpredictable because it can change in an instance and can either gain or lose appeal to any product. 3.1 Recent innovations Mobile phones are a main source for socializing amongst most people. It is a passive pursuit because we choose to receive a call or make a call in our own free time, meaning that we usually dont have any duties to pursue and respond to. Mobile phones have had many recent changes; mobile phones have had different innovations applied towards it ever since the early 1990s, when Dr. Eric Fossum and his team achieved the first steps of realizing the modern camera phone which we have today. Another example of changes in camera phone innovation is when new technology was applied to the already advanced technology. ‘first camera phones, as successfully marketed by J-Phone in Japan, used CCD sensors and not CMOS sensors, more than 90% of camera phones sold today use CMOS image sensor technology.(Wikipedia, 2007) The most noticeable changes in innovation have to be the Apple iPhone because it has practically started a revolution in phone design single handed. There have been numerous designs to match the iPhone but always have fell short, mainly because of the iPhone software. Many competitors have copied the design, the style and even some of the icons but they could not copy or replicate the Apples operating system. It is an internet device a phone and without having buttons. ‘Iphone turnover represents 18.5% of Apples sales. Up from 5.7% the previous year 57 million iphones and iPod touches sold in the last two years (txt4ever, 2009) The advantages in which the apple iPhone have on an average mobile phone are hefty. Such as, the iPhone includes stock chart, calendar, compass, maps, YouTube, weather, voice memos, iPod, world clocks, iTunes, notes, camera and App store as a normal default setting. Meaning that other mobiles can only include half of what the iPhone has to offer. In addition to revolutionizing phone designs the iPhone has already created a huge market for accessories, cases, docks, applications and much more. With its vast range and variety of applications it can be used by almost anyone. It has free wireless internet, video recording, safari, and mail. Many apps are based on general and social needs but can be utilized for active, passive and home based pursuits. For example the iphone have produced numerous cooking apps and timers to aid anyone who may need assistance in cooking. The iphone also offers a wide variety of games where you can even play online with other player from around the world. T his would go under as a home based leisure. The iphone isnt just for socializing and low energy activities it can also perform various high energy activities such as the Nike+ iPod app system. It can apparently time your goals, measure the distance travelled, workout how much calories were burnt and fix a timetable for your work out. It is described as a personal trainer without a personal trainer. Apple iPhone shows the importance of new innovations in technology. Many leisure facilities can have a huge advantage in terms of benefit and profit. If recreation facilities have a Wi-Fi zone such as in a cafe or a store than many iPhone and laptop users can connect directly with minimum trouble. The leisure facility would see increase in participation and social commuters in the facilities. Another example of recent innovations is the Wii Fit from the Nintendo franchise. It has revolutionised what we usually do in our homes, or even in recreational facilities. Its objective is to combine fun and fitness into one product; it can apparently change how you exercise, how you balance and even how you move. This new technology has changed the popularity and participation rates in local recreational facilities, for example yoga and fitness classes would see a distinctive decrease in participants most probably because of the new innovations produced. The advantages of owning one of these new innovations such as the Wii Fit can produce more advanced accurate readings of progress, it can estimate how many calories you might have put on or burned, no membership costs, uses a user interface system, wireless, Wii fit has a variety of games and exercise in which you can participate in and is generally easy to use. ‘The most popular sports/physical activities in NSW were: Walking (other than bushwalking) Aerobics/fitness Swimming Tennis Cycling Golf Running Bushwalking Soccer (outdoor) Yoga'(Government, 2009) Participation rates in sports/physical activities amongst different age groups ‘Participation decreases with age: 15 24 years 94.3% 25 34 years 85.2% 35 44 years 85.3% 45 54 years 80.4% 55 64 years 83.4% 65 years and over 70.7%'(Government, Participation in exercise, 2009) 3.2 Technology Reading books in our spare time used to be one of our leisure pursuits whether home-based or public. Recent innovations have lead normal reading to new technological heights. One example is the kindle where people can read their favourite books with just a few push of the buttons. The Kindle has the potential to store up to more than 300,000 books and can easily be accessed. The Kindle has many advantages as well as disadvantages. The advantages are: Its very useful for short and long range trips You can send any files via the kindle email Its portable and light You can read almost any book at any time You can get an on-line dictionary The disadvantages are: It has limited research abilities No internet connectivity abroad Limited memory expansion Battery is quite heavy Could be vulnerable to break Doesnt have the real feel of book (depends on personal tastes) There are many other advantages and disadvantages but what makes this product a success is because of its unique qualities. It has already shown progress in its growth in the USA, UK and Europe. The chart shows the increase in kindle users in a course of a month. (Steve, 2009) Kindle has created a new technological innovation where they relate to many people across the world. They have already partnered up with the apple in building a new Kindle app for the iPhone and iTunes. ‘On March 3, 2009, Amazon.com launched an application entitled Kindle for iPhone in the App Store for iPhone and iPod Touch owners to read Kindle content.'(Wikipedia, 2009 ) This image shows the Kindle Wi-Fi range and coverage. This shows that the Amazon kindle still has many more innovations impending ahead. (Switch31, 2009) There are other new technologies where it is mainly based on your leisure pursuits. Battlefield sports are a new innovation in combat entertainment. It uses digital technology called S.A.T.R which stands for small arms transmitter receiver. It has already had a convention in which it was very successful and has made many breakthroughs in the recent leisure attractions. S.A.T.R is the worlds first real time hit feedback which creates an impelling realistic like in game statistics. It also doesnt need a central computer system. Battlefield sports are build system where gamers can participate in combat missions for their measurable entertainment. Millions of games have been played across 34 countries where they all experienced unique battle missions. Battlefield sports have already won numerous awards such as the member of the year (2007) of the Australian technology showcase. Battlefield sports are dedicated to 100% quality in service, design and manufacturing. Battlefield sports are live meaning everything is in real time and active. It is also very versatile meaning it can be played indoors and outdoors. It offers exciting, satisfying and potentially profitable business opportunities on the planet. It isnt the same as regular gaming, where it is mainly home-based and less active. They also offer partnerships meaning they are still growing and are leading in new innovations in numerous ways (new systems, S.A.T.R, infra red lasers, inflatables etc). Battlefield sports have created a new innovation in which many people can benefit it greatly. It is mainly active and offers many health benefits and a new market in which businesses can evolve and excel. ‘The experts at Battlefield Sportsâ„ ¢ have created a unique business platform for anyone who wants to take advantage of business opportunities created by the dramatic cultural shifts in todays computer game environment'(Sports, 2009). â€Å"S*A*T*R is a huge step forward in combat entertainment,† explained Paul Diamond, UK Agent for Battlefield Sports. â€Å"Battlefield Sports spent two years developing this latest innovation in the leisure industry and now will showcase this breakthrough at Leisure Industry Week† (LIW, 2009) 3.3 Influences of the media The media has a large impact in influencing change, appeal and popularity of leisure activities because the media itself is very broad and diverse matter, meaning it can affect large amounts people across almost any region of any country.

Picture Smart:Spatial Reasoning and Its Role in Cognition :: Psychology Essays

Picture Smart:Spatial Reasoning and Its Role in Cognition There are many theories about the nature of intelligence. The formal definition of intelligence is "the capacity to acquire and apply knowledge." One aspect or kind of intelligence, according Dr. Howard Gardner, founder of the multiple intelligence theory, is spatial intelligence(1). Spatial intelligence is one amongst eight kinds of intelligence. The most common description of spatial intelligence is the ability to be able to recreate one's visual experience and reasoning about shape, measurement, depiction and navigation. Spatial intelligence might be one of less familiar kind of intelligence, however it has wide implications in many academic and professional disciplines. It is extremely important in disciplines such as mathematics and computer science. Spatial Intelligence also accounts for the thinking process of engineers, architects, designers, sculptors and inventors. This paper is an over all comprehension of spatial reasoning and why it is important in learning and problem solving, it is an investigation into what spatial reasoning is and its role in learning and cognition. This paper will also address the neurobiology of spatial reasoning and discuss the specific areas and organization of the brain that accounts for spatial intelligence. There are many theories and models attempting to define spatial reasoning. The first model is called the MV/PD model. According to this model, spatial representation consist of two parts. The first is a metric diagram, which includes quantitative information and provides a substrate, which can support perceptual-like processing. The second part of the model is termed place vocabulary, which makes explicit qualitative distinction in shape and space relevant to the current task (2). Therefore, spatial reasoning is not just visualization of objects and space but also the ability to take qualitative information and then transformation them to spatial representations so that it can be better understood. Spatial reasoning is useful in physics, math and computer science and can be applied to different industries. Engineers use graphs to express complex relationships, such as temperature-entropy or pressure volume plots, Often these graphs are sketches, intended to convey qualitative information about the shapes of curves and relative magnitudes rather than precise numerical values(2). Therefore, spatial reasoning is an essential part of the thinking process of scientist and engineers because they need to understand and interpret qualitative information in graphs and models in order to gain critical understanding of the problems at hand. What exactly is the process through which humans use spatial reasoning to solve problems?

Life with a Siberian Husky Essay example -- essays research papers

Life with a Siberian Husky I really had no idea what I was getting intowhen I decided to get a Siberian Husky for a pet. Don't get me wrong: Iwouldn't trade him for anything and I love him dearly, but this animal has hisown plan - his own agenda. The last three years of my life have been anawakening to the downright mischievous nature of these dogs. I've met other Husky owners and they all have the same stories of their dogs running away and possessing the trademark Husky stamina. They also tell of the little idiosyncrasies, such as their dogs "talking" and the way Huskies know when you're speaking about them when they are in the room. All of these owners are amazed at the Houdini-like capabilities these dogs have to help them escape any enclosure. I have a few entertaining stories of my own about my Husky, Khayman. First of all, he is the dog that everyone loves and no one wants to own. I can barely get anyone to watch him for more than ten minutes. It's not that Khayman is a mean animal--he isn't--he is just clever. Part of the reason everyone likes him is because of his looks, but mostly he's got a lot of personality. His bandit mask and two different colored eyes (blue and brown) get him attention, pats on the head, dog biscuits at the gas station, and royal treatment whenever anyone finds him on his escapades (which, mind you, have been many). His first escapades didn't take him far, mostly running down the street a few blocks after bum rushing the...

Lenovo Laptop-Promotional Strategy Essay

1. PERVASIVENESS: Advertising permits the seller to repeat a message many times. It also allows the buyer to compare messages of various competitors. Large scale advertising says something positive about the seller size, power and success. 2. AMPLIFIED EXPRESSIVENESS: Advertising provides opportunities for dramatizing the company and its products through the artful print sound color. ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTION The promotion mix within the marketing mix includes advertising, sales promotion and personal selling. Product promotion means making the product popular among the consumers and raising its sales through suitable measures the basic purpose is to widen the scope of marketing.  sales promotion means the promotional activities other than personal salesmanship, advertising and publicity which stimulate consumer purchasing and dealer effectiveness through displays, exhibitions, demonstrations, free samples, discounts, premium etc. it is plus ingredient in marketing mix it act as bridge link in between advertising and personal salesmanship. It acts as a supporting facility to advertising and personal selling. FEATURES OF SALES PROMOTION1. SALES PROMOTION ACTS AS A TOOL IN MARKETING TO LUBRICATE MARKETING EFFORTS. 2. IT IS NECESSARY IN PRESENT COMPETITIVE WORLD AND CONSUMER ORIENTED MARKETING3. IT SUPPORTS ADVERTISING AND PERSONAL SELLING. 4. IT AMIS STIMULATING CONSUMER PURCHASING AT POINT OF SALE. 5. IT PROVIDES MORE SALES AND PROFITS TO PRODUCERS AND DEALERSNEED OF SALES PROMOTION1. FOR UNLOADING ACCUMULATED INVENTORY. 2. FOR INTRODUCING NEW PRODUCTS. 3. FOR OVERCOMING SEASONAL SLUMPS. 4. FOR SUPPORTING ADVERTISING CAMPAIGN. 5. FOR GETTING NEW ACCOUNTS. 5. FOR SUPPORTING AND SUPPLEMENTING SALESMAN EFFORTS. OBJECTIVES OF SALES PROMOTION1. TO RAISE VOLUME OF SALES OF PRODUCT. 2. TO RAISE BUYING RESPONSE AND POTENTIAL CONSUMERS. THREE MARKETING PROMOTION STRATEGYA] DEFINE YOUR VP-up stands for value proposition and it is critical to define what unique value you can bring to your customer. The three items that you should not define as your up. 1 low price-if your only differentiator is price, customer is in tough time. Price is probably the worst way to attempt to differentiate your company. Making low pricing your up is a mistake. 2. Quality products-they are not differentiator, they are an expectation. 3. service-good service is an expectation, not vp.good service is not simply a unique way you differentiate your business these days. Up need to focus on a unique way you do business, it can be way your information is packaged, a guarantee that no one else offers, or the way your product can transform people. Once you defined your value proposition, you must ensure that this message comes across clearly to your customers and prospects. An easy way to develop a business tag line based on your up and uses this tag in all your customers’ communications. B} MATCH THE MESSAGE TO THE CUSTOMER- the more you know and are able to define your various buyer personas, the more you will be able to communicate  tightly focused and powerful message that is relevant to particular customer. C} GIVE SOMETHING FOR NOTHING- this means to build trust by giving away something for nothing. Before you attempt to sell. You must create trust they want information. When they surf the internet they need information. The trust can be created over time by consistently showing customer the knowledge, expertise and valuesSTART OF LENOVO†Hope through Entrepreneurship† tells not just the story of Lenovo’s corporate social investments, but the company’s own history. In 1984, 11 computer scientists in Beijing, China had a vision to create a company that would bring the advantages of information technology to the Chinese people. With approximately $25,000 USD in seed money and the determination to turn their research into successful products, this team opened their business in a loaned space – a small, one-story bungalow in Beijing. Today, Lenovo is encouraging people around the world to make an impact. As Lenovo’s technology helps bridge the physical gap among different parts of the world, the company’s goal is to do the same through its social investments. Given Lenovo’s history and the nature of its business, the company focuses on helping people around the world transform their lives and their communities. To do this, Lenovo supports organizations that encourage business development and social entrepreneurship. Through microfinance institutions such as Opportunity International, Lenovo is helping provide crucial loans to help disadvantaged people in countries such as Africa, Asia, Latin America and Eastern Europe. HISTORY OF LENOVOThe following is a brief history of Lenovo:- 2000: Legend shares peak at HK$14.75 on March 6. – 2001: Dell takes the largest share of the worldwide PC market for the first time. Legend sales reach a peak of HK$27.2 billion in the fiscal year ended March 2001 and decline to HK$23.2 billion in the most recent fiscal year ended March 2004. – 2003: The Company changes brand name to Lenovo from Legend to avoid infringement of overseas brands. The company says it is preparing for expansion outside China, which has overtaken Japan to become the world’s second-largest PC market. The US remains the world’s largest PC market. – 2004: The Company changes its name to Lenovo Group. Time Warner Inc, the world’s largest media company, on January 7 exits a US$50 million Internet venture in China with Lenovo. China accounts for 99 percent of Lenovo’s sales in fiscal year ended March 2004 and 98 percent in the previous 12-month period. Lenovo’s first-quarter PC shipment growth in China lags rivals such as Dell, according to market researcher IDC Corp. Lenovo has a 10.9 percent share of the Asian market excluding Japan, compared with 7.3 percent for Dell. Lenovo’s Asian shipments rise 19 percent, compared with 52 percent for Dell. Lenovo’s sales of services and hand-held electronics grow the fastest of all its products in the most recent two fiscal years, each at an average rate that roughly quadruples. Computer sales rise at an average rate of 9 percent in the same period. – December 3, 2004: IBM in discussions with Lenovo about the sale of its PC business, the New York Times reports. – December 7, 2004: Lenovo says it’s in talks with a major international company about a possible acquisition. – December 8, 2004: Lenovo’s purchase of IBM’s personal computer business formally announced in Beijing yesterday. Acquisition expected to be completed in the second quarter of 2005. OBJECTIVE OF LENOVOLenovo nose-diving into rural marketChina’s top PC maker, Lenovo Group Ltd, by introducing cheaper computers, is plunging head-on into the country’s rural market, where PC penetration is low and purchasing power is weak. Analysts said the firm’s low-price strategy will help it strengthen its  market share, which is shrinking. But they are divided about the long-term profitability of the low-priced PCs. Lenovo last week introduced a new consumer PC series and an e-classroom solution aimed at users in ordinary households and the education sector in townships. The retail prices for the new PC models will range from 2,999 Yuan (US$361), a record low, to 5,999 Yuan (US$723). Lenovo previously focused on PCs that cost more than 5,000 Yuan (US$602). â€Å"The growth of the whole PC market is lackluster. But the township market remains largely untapped,† said Yang Yeaning, chief executive officer of Lenovo Group Ltd. The launch of the low-price PCs is part of Lenovo’s strategic shift. He expects shipments of the new PC series will reach 800,000-1 million units within a year. Beijing-based CCW Research said tapping the low-end market will increase Lenovo’s market share. And so it did.†Lenovo is delivering a message that it intends to cover all market segments, from high-end to low-end, â€Å"The low-price strategy puts pressure on some regional brands.Besides, operating systems are not pre-installed in the DIY market. â€Å"We have been put in an unfair position,† said Lu. â€Å"If all vendors pre-installed legitimate operating systems and pay the VAT, our market share would be much higher.†GAO estimates gross profit margins for Lenovo’s new series PCs will be about 8 per cent. For fiscal year 2003, Lenovo’s profit margins were 14.6 per cent, compared with 14.8 per cent in the last fiscal year. Edward Yu, president of research house Analysis International, predicted the profit margins will be much lower. â€Å"The shipments of PCs priced at 2,999 Yuan are unlikely to reach 100,000 units. Otherwise, it will be unprofitable,† Yu said. â€Å"The most likely scenario is quite a few of the PCs will be available in the marketplace. The low-priced move is largely a promotion strategy.†Since Lenovo is not adopting a â€Å"direct-sales† strategy, the firm is unlikely to save the â€Å"channel cost,† which usually accounts for nearly one-fifth of the price, Yu explained. Lu reaffirmed Lenovo will not follow Dell’s â€Å"direct-sales† strategy. Lenovo’s low-price strategy is expected to spark a round of price-cutting in China’s PC industry. China’s No 2 PC maker, Founder Technology, â€Å"will not rule out the possibility of making a similar move,† said I Dongfeng, the company’s managing president. Qi last week said he agreed China’s rural market promises much potential. â€Å"I think a PC price tag from 2,000-3,000 Yuan (US$241-361) for the rural market is appropriate,† he said. Another PC maker, Langchao, plans to launch a new PC model that will cost about 1,999 Yuan (US$241), some media have reported. A new round of price-cutting is expected dent profit margins industry-wide. Profits have been dropping due to intense competition. Statistics, released by Analysis last week, indicate PC sales in China in the year’s second quarter reached 17.53 billion Yuan (US$2.11 billion), up 17.8 per cent year-on-year. Shipments in the quarter totaled 2.91 million units, down 0.4 per cent compared with previous quarter, but up 39 per cent year-on-year. Lenovo’s market share dropped 5.6 per cent, year-on-year, during the period, Analysis said. Barcelona FC’s super soccer star Ronald de Assis Moriera of Brazil, better known as Ronaldinho has been named as the official representative of china’s PC giant, Lenovo, in its global promotion campaign. The two sides have signed a confidentiality agreement but Lenovo declined to talk about the details, the expenses in particular. According to Chen Shaopeng, senior vice-president of Lenovo Group and president of Lenovo’s greater China operation, partnering with an international sport star is an important part of Lenovo’s global marketing strategy. Lenovo hopes Ronaldinho’s personal charm and influence worldwide will help Lenovo’s global promotion campaign and gain popularity. During the one-year promotion, Lenovo will be authorized to use Ronaldinho’s personal images as well as all the brands of Barcelona FC. â€Å"I believe that combination of the charm of soccer and the sci-tech of computer will bring more color and pleasure to people’s life, noted Marc Ingle, vice president of Barcelona FC. The list of the commercial value of soccer stars done by Germany-based BBDO Consulting months before shows that Ronaldinho, with 32.6 million pounds tops the rank. SWOT AnalysisStrengths:Strong sale position in mainland (china) because of 90%sale from it. Market leader in china as Lenovo is learning more revenue from the mainland. Low production cost. Event sponsoring. Good marketing and distribution strategy. The PC giant earlier launched a product under the ThinkPad series for the student market at 7,999yuan and recently cut the price of a new PC product under the ThinkPad SL series to 3,000yuan from 5,000yuan. A market analyst says that the price of IT product is on the decline due to cost reduction of parts and terminal. Besides, the low- price strategy could produce the largest effect in the summer holiday due to high price sensitivity in the period. The company has begun to boost the promotion for online buyers, in particularly the youth and students, because the company could cut great cost to support its low-price strategy. With the extension of internet coverage, the booming online consumption is underpinned by reduced marginal cost due to more conveniences and increasing transparency of price for the components of IT products. The analyst believes that the campaign would bring great troubles to the domestic PC producers in the second and third camps, which might spark a new wave of merger and acquisition in China. LENOVO EXPANDS MOTORSPORTS PRESENCE TO INDYCAR SERIES FOR INDY 500 WITH CURB/ ALABAMIAN/BECK TEAM Lenovo Promotes Relationship with NBA by Highlighting the Finals on the CarINDIANAPOLIS — Lenovo, a leading computer company that creates the best-engineered PCs in the world, today announced a sponsorship agreement with the CURB/ Alabamian/Beck team for the crown jewel race within the Indy Car Series – the Indianapolis 500. The announcement marks Lenovo’s interest in identifying how motor sports can help drive the company’s goal for building brand awareness on a global scale. This coming weekend provides a significant opportunity for worldwide brand exposure. Lenovo is sponsoring teams at two of the racing world’s most prestigious races — the Indianapolis 500 and the Formula 1 race in Monte Carlo, Monaco. The Lenovo Indy Car Series announcement comes during the most important time of year for the series – the Indianapolis 500 weekends, when all eyes are on Indianapolis for what remains the world’s largest single-day spectator sporting event. The Lenovo logo will be placed on the black No. 98 CURB/ Alabamian/Beck Motor sports Dollar/Honda/Firestone car, driven by Alex Barron, for this weekend’s Indianapolis 500 race. In addition, the Lenovo-sponsored AT&T Williams Formula One car – a partnership announced earlier this year – races this weekend at Monaco. In an innovative cross promotion, the Indy 500 sponsorship also showcases Lenovo’s support for the NBA and The Finals, marking the first time the league’s marquee event has been promoted during an auto race. The front wings on the car will brand The Finals on ABC on June 7. Greg Odem and Mike Conley Jr., expected top selections in the NBA Draft in June and both Indianapolis natives, will be on-site in Pit Row as guests of Lenovo and driver Alex Barron. â€Å"Indy Car racing is a data-intensive, computing-intensive endeavor, highly focused and invested in innovation and development, and highly dependent on information technology,† said Tony George, Tony George, founder and CEO, Indy Racing League, the sanctioning body for the Indy Car Series. â€Å"We welcome Lenovo to this community and are excited to be working with the best in the business for PC technology.†The Indy Car Series has long been recognized for its technical leadership, and recently reinforced its leadership track record by being the first in the automobile racing world to use 100 percent fuel-grade ethanol in Indy cars. That leadership makes the Indy Car Series an excellent partner for Lenovo, where engineering and innovation are top priorities. Effective deployment of information technology is a key part of the CURB/ Alabamian/Beck Motor sports strategic allocation process, and these decisions help determine the team’s success at the track. A Lenovo notebook PC will form an integral part of starting the Indy Car before each race, practice and test session. Lenovo PCs will support engineers in car research, test, development and manufacturing. They will support the drivers in their analysis and will support the management team in marketing, logistics, travel and race planning as well as networking, inventory, relationships with clients, sponsors and suppliers, human resources, finance and strategy. CURB/Agaganian/Beck Motor sports are a team in the Indy Racing League owned by Greg Beck, Cary Alabamian, and Mike Curb. The team’s car is a black No. 98 Dollar/Honda/Firestone car. The team participated as Team Leader Motor sports when two Indy Car Teams joined forces to field cars for the 2006 Indianapolis 500. The first team was Beck Motor sports owned by Greg Beck which was founded in 1995. The second team R. Kent Baker Racing owned by Kent Baker which was founded in 1988. Both Baker and Beck had many years experience working with their own and various other Indy Car teams. They were joined by Cary Alabamian and Mike Curb of Curb Alabamian Motor sports. About the Indy Car Series:The Indy Car Series is the premier open-wheel series in the U.S., competing on a challenging combination of super  speedways, short ovals, scenic road courses and temporary street circuits. In 2007 the Indy Car Series will conduct 16 events in the U.S. and one in Japan, all available worldwide through a comprehensive, long-term agreement with ABC Sports/ ESPN. A leader in motor sports technology, the Indy Car Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol. The Indy Car Series continues to the be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Marco Amoretti, Sam Cornish Jr., and Dania Patrick. OLYMPIC GAME Lenovo, worldwide partner of the Olympic Torch Relay and the exclusive computing equipment supplier for the Beijing 2008 Olympic Games, is offering limited-edition notebook PCs inspired by the Lenovo-designed Olympic torch leading into the Beijing 2008 Olympic Games. Bid on this limited-edition Lenovo 3000 V200 notebook PC signed by Gail Emmys of the U.K. Badminton team, the last one of only three available exclusively through this auction. With the Beijing 2008 Olympic Games just one week away, here’s your last chance to win this commemorative notebook PC!About the limited-edition Lenovo 3000 V200 notebook PCLike the â€Å"Cloud of Promise† on which the design is based, the notebook cover features striking swirls of silver against a pure red base color. Gail’s signature is prominently displayed on the cover of the notebook (signed with a black Sharpie Fine Point Permanent marker). Due to export restrictions and policies, this product is only available for shipment within the U.K. or to the U.S.A. Bids will only be accepted from bidders with shipping addresses in the U.K. or U.S.A. Specs:Lenovo 3000 V Series notebooks are built to provide worry-free computing in a stylish, media-friendly and powerful ultra portable widescreen. LENOVO BOOSTS ONLINE SALES THROUGH BARGAIN PROMOTION China’s leading PC producer Lenovo Group (0992.HK; LNVGY.PK), recently initiated a series of market promotion activities for low-price products in domestic online market. The PC giant earlier launched a product under the ThinkPad series for the student market at 7,999 Yuan and recently cut the price of a new PC product under the ThinkPad SL series to 3,000 Yuan from 5,000 Yuan. Besides, the low- price strategy could produce the largest effect in the summer holiday due to high price sensitivity in the period. The company has begun to boost the promotion for online buyers, in particularly the youth and students, because the company could cut great cost to support its low-price strategy. With the extension of internet coverage, the booming online consumption is underpinned by reduced marginal cost due to more conveniences and increasing transparency of price for the components of IT products. The analyst believes that the campaign would bring great troubles to the domestic PC producers in the second and third camps, which might spark a new wave of merger and acquisition in China. Lenovo launch in IndiaReconnecting with Television AdvertisingLenovo creates promotional flexibility with Google TV Ads. How does a computer manufacturer create brand awareness in a critical new  market? This was one of Lenovo’s biggest challenges following their acquisition of IBM’s Personal Computing division in 2005. IBM’s ThinkPad was already a bestselling laptop product line worldwide, but the Lenovo brand was virtually unknown outside of China. The acquisition elevated Lenovo to the world’s third largest PC Company and Lenovo set out to elevate its brand awareness in the US. Gary Milner, global interactive marketing manager at Lenovo, was hard at work developing and executing the online piece of Lenovo’s marketing plan; for this he turned to Google. â€Å"We started working aggressively with Ad Words to stimulate direct sales,† Gary said. â€Å"The online metrics showed us a clear payoff through increased traffic to our site, and we were able to quickly determine what messages and promotions customers were responding to,† he recalls. As the Lenovo team became more skilled in applying these metrics to better measure and improve the success of its online marketing initiatives, the team began looking for ways to extend their reach through other forms of media. The Google TV Ads product was intriguing because it offered the measurement and accountability of online. The Power of Sight, Sound and MotionAt the 2006 Winter Olympics, Lenovo used television advertising to generate brand awareness and drive sales. Right away Lenovo understood the power of television but didn’t have the budget to make it a permanent part of their marketing mix. â€Å"We saw right away that we got huge spikes in online traffic after that campaign, so we knew that TV was working for us. But at the time it proved to be a very hard medium for us to work with in a scalable way,† Gary remembers. When Gary and his team were introduced to the Google TV Ads platform, they were excited to see that many of the limitations that had kept them from using television more extensively were addressed. Google TV Ads’ digital platform allowed for easy campaign set up and management and complete flexibility across 95 networks. â€Å"The fact that we could configure and run our campaigns through an online interface was really appealing.† says Gary. A Variety ShowLenovo’s goal was to use Google TV Ads to generate interest and sales by offering viewers a variety of discounts and promotions. But which promotions would be most effective and generate the greatest response? Gary and his team were eager to find out. â€Å"We worked with an agency to create 50 plus promotional variations of our existing ad which saved us the money and trouble of producing a whole new creative,† Gary explains. This promotional strategy demanded a level of flexibility that was not available to Lenovo through the standard TV buying process. â€Å"Google did with TV what they’d done with search – they put control in the hands of the advertiser. The platform gave us the ability to easily upload ad creative and change them day-by-day based on our marketing needs.†Ã¢â‚¬ With 50 different versions of our commercial we had a lot of opportunity for experimentation,† says David Barbara, another member of Lenovo’s global interactive marketing team. â€Å"Be it free shipping or a 40 percent off discount — we could swap out any of our promotions as often as we wanted based on which deals we were running or which ads got the best response.† The more comfortable Lenovo got with the system, the more sophisticated their experiments became. David continually adjusted the campaigns to optimize reach and CPMs (cost per thousand impression). â€Å"We started to better understand which networks gave us the level of impressions we needed to make an impact.†Channeling successIn some of their ads, Lenovo featured a vanity URL – ExperienceLenovo.com – developed exclusively for their Google TV Ads. By tracking up tick in traffic to the website, the team learned that TV Ads enabled Lenovo to reach new, qualified audiences. â€Å"We found that 68 percent of the traffic to ExperienceLenovo.com was direct, meaning users were typing the URL directly into their browsers. The only way they could have gotten there was if they remembered the URL from the television spots we ran with Google,† says Gary. â€Å"Additionally, about 65 percent of people who created a customer account with the site during the time we were running Google TV Ads had never interacted with a Lenovo site before.† This meant that L enovo was attracting new customers. Google TV Ads worked so well for Lenovo that the team had decided to do more  of it. â€Å"TV advertising has not only brought us increased brand awareness, but it has impacted our success online as well – and Google put all of that within our reach.†Ã¢â‚¬ The Google TV Ads platform gives us a flexible, measurable alternative to network buys,† Gary said, â€Å"but most importantly, it lets us control our own destiny.†BRAND AMBASSADORYesterday, PC Company Lenovo, Worldwide Partner of the Olympic Torch Relay and TOP Sponsor of the Beijing Olympic Games 2008, launched its second phase of three online auctions in India as part of a global online philanthropic countdown to the Olympic Games. Just as the Beijing 2008 Olympic Torch Relay travels around the world, a new Lenovo auction is beginning each week in a different country, as a countdown down to the Olympic Games. The auction features limited-edition, notebook PCs inspired by the Lenovo-designed Beijing 2008 Olympic Torch, and signed by Saif Ali Khan, the Bellwood star. The limited-edition notebook PC offers the Olympic fans the opportunity to bid and own a part of Olympic history, with a personal touch by Saif Ali Khan. The auction site will be closed at midnight of Friday, May 23rd, 2008. The third and final phase of auction in India will begin on July 29th, 2008. Saif Ali Khan was one of the six Lenovo torchbearers who ran with the Lenovo-designed torch ‘Cloud of Promise’ in the New Delhi leg of the Olympic Torch Relay on April 17th. The other five comprised Leander Peas (Tennis professional) Amar Babu (Managing Director, Lenovo India), S Ramadorai, Jaishankar K and Dr. Vaibhav Bagaria, the Open Nomination winner from Nagpur. The first phase of the auction, held in February, saw very encouraging response from Indians, with over a dozen bids and over thousand page views in India alone. The first notebook, Lenovo 3000 V200, was auctioned for $ 825.99Hundred percent of the proceeds from the auction will be distributed through the Lenovo Hope Fund to select philanthropies, including Right to Play. ENVIRONMENT Lenovo is committed to environmental leadership in all of its  business activities, from its operations to the design of its products and use of its technology. Lenovo’s corporate policy on environmental affairs is supported by the company’s global environmental management system, which is the key element of the company’s efforts to achieve results consistent with environmental leadership and ensures the company is vigilant in protecting the environment across all of its operations worldwide. Climate ChangeIn recognition of the need for control of the greenhouse gases for which industry is responsible, Lenovo has set a voluntary target of improving our operational carbon efficiency by 10% by 2012, against a baseline of 2007. This 2007 baseline will be published in our 2007/8 Sustainability Report. The Lenovo Energy CalculatorThis tool uses actual energy calculations from internal Lenovo testing, to determine the energy savings on our Lenovo desktops, notebooks and monitors. The energy savings are based on an estimated usage model for various configurations. Costs per Kilowatt Hour are based on 2007 US dollar calculations. Rates by country are based on 2007 information published by the United States Department of Energy. CO2 emission factors are from the US Dept. of Energy’s most recent data published in 2002. The tool allows you to select â€Å"Customize† and input your specific cost, CO2 emission factor and usage profile. Please select the â€Å"More Info† tab in the tool for more details on using these features. The Lenovo Energy Calculator provides an estimate and should only be used as a guide. Lenovo does not guarantee the savings as your company’s usage mayNew Lenovo-Designed Beijing 2008 Olympic Torch Relay Components Unveiled BEIJING February 5, 2008 – In addition to designing the Beijing 2008 Olympic Torch that will travel the world on its way to herald the arrival of the Beijing 2008 Olympic Games, Lenovo has designed new torch relay components including the Lantern and Local City Cauldrons. The lantern houses the Olympic flame once it is lit in Olympia, Greece and safely carries the â€Å"mother flame† from city to city for the duration of the relay while the Olympic cauldron will be lit by the day’s last torchbearer at each end-of-day city celebration.The design extends the ‘Cloud of Promise’ design motif from the Olympic Torch to the lantern and cauldron. Lenovo’s designers  drew their inspiration for the lantern from the traditional lanterns that once adorned the walls of ancient Chinese palaces. PROMOTIONSKAUN BANEGA CROREPATI Lenovo gains from promotion through Kaun Banega CrorepatiChina based maker of personal computersLenovo has said that they have achieved tremendous sales boost and brand awareness inIndia through their marketing initiatives. The company specially credited their sponsorship of the popular gaming show on the television featuring Amitabh Bachchan, Kaun Banega Crorepati. Senior vice PrPROMOTION IN MALLCandid Marketing has created a unique activity to take the new Idea Pad brand by Lenovo to masses through experiential marketing. A mall promotion has been designed by the agency keeping in mind the brand’s target audience, and to interactively communicate product features. A large ‘Idea Meter’ bulb was created similar to that of the Idea Pad brand logo, and participants were invited to take part in a contest of witty ideas. The winner would be the one with the wittiest idea, which reflected through the intensity with which the ‘idea bulb’ glowed. The glow of the bulb is determined by the audience’s reaction to the idea. Winners of the Idea Meter contest took home brand merchandise. The promotion area also doubled up as a space in which customers could test the features of the new product line and sample the product itself. The activity traveled through malls and larger retails formats of six major metros in the country – Bangalore, Chennai, Delhi, Hyderabad, Collate and Mumbai. The activity kick started on 21 June 2008 and will continue till 3 August 2008. Candid Marketing was involved with conceptualizing, designing and developing the Idea Meter. The task was to intrigue customers and lead them into sampling the product and increase awareness of the new series, said an agency representative.

Memorable Vacation

Are you in the mood to relax, take in the sun, and have people treat you incredibly well? If so, you should take my advice on a great place to visit. Last summer on a family vacation I went to Aruba. â€Å"Vacation is a respite or a time of respite from something : intermission; a scheduled period during which activity (as of a court or school) is suspended; a period of exemption from work granted to an employee; a period spent away from home or business in travel or recreation; an act or an instance of vacating† (vacation). A vacation is a time of relaxation. I really enjoy vacation because I don’t think about school or any other problems. Almost everyone likes to take time out from a world of work and relax once in a while. One way of relaxing that has become popular amongst the people of today’s society is to take a vacation. This action has taken off with the people of today’s society. However, a vacation can mean several different things to several different people. For some people a vacation might be a chance to relax, while to others, a vacation might mean to leave their professional work for a while, only to do another different kind of work. An example of what a vacation is to me is a trip. The trip is a chance to get away from everything and see new sights. Vacations take several shapes, but the main purpose is to relax stays constant. Taking a vacation is a good way to break the monotony of everyday life. Everyone loves getting away and going somewhere new. Seeing new things is great, but if you only have a few days to get away, you must have a plan in order to see as much as possible. We planned our next vacation in advance, not only did save us money, but it also saved us time. In planning a vacation is obviously choosing when and where to go. Vacation time is quality time for you and your family. You must figure out when your family will have the maximum amount of time to spend away. Choosing when you are going first should help determine where you want to go, due to the seasons and the weather. If your vacation is in December and it’s twenty degrees outside you probably don’t want to go and spend the weekend at the lake. Choose a destination which is compatible with the season. We are only able to go away during the summer because it is not our busy season, so we planned our trip for July. Vacations should be a time for relaxation and solitude. Everything should be easy and stress less. However, n some cases vacations can turn into stressful times away from home. In an effort to make your next vacation as stress free as possible. Most stressful vacation scenarios arise because of reservations that have fallen through, flights that have been cancelled, or baggage that has been misplaced. To avoid situations such as these make sure to plan ahead as well as possible. Be sure to relax and remember that you are on vacation. If you are a person easily upset by small things try extra hard to let them go while on vacation. Do not let your kids get to you. Children can be anxious when it comes to vacations especially on the way there. Do not worry about things back home. When you are planning your vacation make sure not to schedule too many activities into one day. Although it is tempting to see as much as possible while on vacation, you should keep in mind that you do not want to tire yourself out after one day. â€Å"The vacations that prove to be disastrous, expensive, or simply not fun are those thrown together at the last minute. However, by spending a little bit of time, you can compare prices, check out many different destination options, and end up with a wonderful vacation that you will never forget. The following six tips are just a few that you could consider when planning the perfect vacation. 1. Options – The first tip to planning the perfect vacation is to keep your options open. Instead of zeroing in on a particular destination, think of the type of environment you are most interested in, as well as activities and culture. 2. Finances – Be realistic about the amount of money you can afford for the perfect vacation. Unfortunately, many people will go on vacation knowing they are spending way over their means, only to return home and find themselves in a financial mess. 3. Travel Agency – If you are unsure where to start in planning the perfect vacation, consider working with a reputable travel agency. 4. Pet Care – Some people will kennel pets or have someone pet sit while on vacation but today, we see a growing number of individuals who want to include this important member of the family in the vacation. 5. Traveler’s Checks – Altho ugh you would likely carry some cash on your perfect vacation, we strongly recommend that you purchase American Express traveler’s checks, which are accepted just about anywhere. 6. Travel Insurance – Typically, people traveling within the United States do not purchase travel insurance but you might consider it† (Warren). A memorable vacation is one that you can never forget. Sometimes it is even hard not to stop thinking about it. Many of the places I have been include Florida, Chicago, Bahamas, Jamaica, Grand Cayman, and Mexico. All these places are great but each has a non forgettable memory that I store in my head and in my heart. I have had several vacations that have brought good memories, but one that I will never forget was my trip to Aruba in 2009 with my family. There are plenty of other attractions besides the beach that make this place great. If you are into water sports such as windsurfing, skiing, fishing, or jet skiing they have these accommodations offered at most the hotels. If you are one who likes to snorkel or scuba dive, this is the place to be. There is a great variety of fish with bright exotic colors, and through a pair of goggles you can see a whole lot due to the clean water. I highly recommend going to this tropical island. The beaches are really cool; bright white sand, crystal clear water and extremely hot weather surrounds you. Since most of the islands income is through tourism, the hotel employees treat you like a king. The beaches in Aruba are not only a place for entertainment, food and shopping, but they are also an ideal place to watch the sunset. As we drove down to the beach, my nose picked up the salty scent of the sea breeze. I looked ahead and saw the gleaming beach in the far distance. As I stepped out of the car and walked towards to the beach, I saw that the shoreline went on for miles and miles. I immediately saw the ocean with beams of sunlight shining upon it and watched as the waves crashed upon the beach. The sun shining down on the water made it look like there were thousands of diamonds placed upon the surface of the water. Almost everyone likes to take time out from a world of work and relax once in a while. One way of relaxing that has become popular amongst the people of today’s society is to take a vacation. This action has taken off with the people of today’s society. However, a vacation can mean several different things to several different people. For some people a vacation might be a chance to relax, while to others, a vacation might mean to leave their professional work for a while, only to do another different kind of work.

Interpretation of “Doreen Pope” by M. Loudon

The text under analysis â€Å"Doreen Pope† is a type of publicistic writing, feature article. The author M. Loudon managed to make this text informative and entertaining for the reader. The article concentrates on an interesting theme. The theme of the article is about the role of a teacher in the system of education in GB. The author embodies the theme into incomparable character. The story reveals the image of ideal teacher. M. Loudon convinces us of the importance of the teacher’s role for children.This important idea that the author expresses in the process of developing the theme is the message of the story. The theme is organically connected with the message. And M. Loudon places the main point very appropriately. It has a complex character is created with the help of interaction of implications and develops further. Sufficient arguments, details and examples support the main idea. â€Å"Miss Pope was an enormous success with the children because she had a genuin e affinity with them.She also had an unpretentious disregard for the formal†. The author uses references effectively and her reasoning sounds very logically and convincing. â€Å"Miss Pope believed that children only learnt self-worth and corporate responsibility through recognition of their gifts, however insignificant they might have seemed in scholastic terms: so while she was appreciate of talent and enthusiasm, it was those who were shy, or obstreperous, or who found reading or writing is difficult, which whom she spent the most time.†Such cohesive devices as â€Å"practically, so, also, indeed, just, however† within the paragraphs and the repetition the main character’s name between them catch the reader’s attention, give more prominence to the words. Implication is conveyed by different techniques, artistic details, arrangement of plot structure and images. With the help of it the writer achieved her main purpose. M. Loudon informs the reader about educational system in GB, convinces us of the importance of the role of a teacher. She makes us feel sympathy to the main character and respect her strong personality.M. Loudon reminds us about eternal values and morals in our life. The style of presentation of these ideas is appealing and appropriate for the situation. â€Å"Practically, no one reading this will have of Miss Pope. Her greatness is no obvious and it has never been documented. † Using not very formal style the writer involves us to the situation, invites to an open dialog, creates free and trust atmosphere. The author’s attitude to the character determines the tone of the story. Tone expresses the relationship between the author and the character.It is sympathetic, cheerful, and enthusiastic. M. Loudon resorts to emotionally colored words, such as â€Å"cheerful†, â€Å"jolly†, â€Å"brisk†, â€Å"great†. An extensive image of the character is created by similes  "Miss Pope and Sheena as the Madonna and Child in Renaissance Europe† epithets: â€Å"wholesome woman†, â€Å"unobtrusive clothes†, â€Å"sensible shoes†, â€Å"affectionate woman†, â€Å"insatiable sense of humor†. Metaphors: â€Å"she never lost her cool†, antitheses: â€Å"from sunny childhood to dark adolescence† Intensifiers, such as: â€Å"completely different tot us†, â€Å"such an aloof dog†.Polysyndeton: â€Å"she had an insatiable sense of humor and a huge, rotund laugh, and she never failed to reward even the dullest anecdote. † The use of low-colloquial words intensifies the contrast; make a parallel between primary and secondary school: â€Å"fuck off, posh bitch† The writer applies contrast, parallel structure, framing to visualize the article. The use of these means produces a humorous effect and testifies to the inventiveness and wit of the author. The title of the article catches our attention, gives prominence to the main character due to capitalization.The title is the name of the character that emphasizes its importance in the article, defines sympathetic feelings of the author, and arouses reader’s interest to it. The article raises important and interesting themes. It forces us to be involved in the problem of the role of a teacher. Teacher is a guide, is an inspirer, is a monitor, is a friend, is a second mother, and is a mentor, who teaches simple, but timeless and good values. And M. Loudon was succeeded in paying tribute to an inspirational teacher and created a hymn to a teacher.

Critique on Genetically Modifying Humans Essay

Richard Hayes has written about a topic that most of us have rarely heard about, but have probably seen in a movie once before. In the 1950’s, after Watson and Crick had discovered DNA structures, it was predicted that one day we would be able to genetically enhance our children. Since this prediction, scientists have been discovering specific genes that can alter such areas as: reduction of the risk of depression, potentially doubling life span, growing taller and so forth. Richard goes on to mention that the possibilities of genetic modifications are great, since there are 30,000 genes in the human genome. Mr Hayes sites these claims of genome bioengineering from science magazine articles, University scientific studies, and biotech pharmaceutical company reports. On the same breath, as he talks about all the miracles that can be accomplished by these high tech advancements, he describes the dark side of leveraging these breakthroughs. Richard worries about this technology only being used to prevent medical conditions and not for a hugely profitable cosmetic and enhancement consumer product. Once the first genetically modified child is born, it could lead to a chain of events that could never be undone or controlled. This new wave of bioengineered humans would no longer be playing by the rules of natural selection we all know. These new super humans could regard the non-genetically modified humans as inferior and see themselves as the masters. This potentially can lead the world into dark ages, where they would be the masters and everyone else, their slaves. Hayes certainly does make some bold claims, but most of which are backed by reputable scientific data. He references University of California studies, where it has been proven that genes are related to life span. When it comes to the potential for genome engineering, each of Hayes logical arguments is supported by a credible source. When it comes to genetically modifying â€Å"things†, we hear about it all the time. Now-a-days, we hear about the miracles of stem cell research, cloning your dog and genetically modified foods. What Hayes is speaking of sounds completely plausible. The next step after successfully bioengineering your food, would be to bioengineer your family pet, then your children. I would want a dog that doesn’t chew up my slippers, dig holes in my garden; or a child that was immune to disease and had a perfect memory. Wouldn’t you? This technology would have to be made available to every person on the planet. If it were not available to all, it probably would be misused, in a multitude of ways. I do think this is something we must do. We must keep progressing as a species, even if it means engineering ourselves. We could engineer our kids to be extremely intelligent, live twice as long and be immune to disease. How else are we going to explore the cosmos to discover a new planet to settle on? This article started off as an intriguing read and ended up in a dark twisted world, more like something you would see in a sci-fi movie. It is hard to say how things would exactly play out, if we allowed gene modification. Richard makes all sorts of assumptions about how the world would turn out if it is allowed. He talks about how it would be impossible to allow everyone access to this technology. A few years ago a team of academics gathered to try and figure out a way to make this possible. They determined that it would not be feasible to bring the new eugenic technologies to everyone. How do they know this to be? Once this technology is perfected and ready for mass production, it could be as cheap as an entry level cell phone these days.

Advantages And Disadvantages Of Charlotte Accepting The Job Commerce Essay

Advantages And Disadvantages Of Charlotte Accepting The Job Commerce Essay The advantages of Charlotte accepting job is can focus the experience and expertise. This is because Charlotte can focus in their job that he like to do. Whereas the advantages of Charlotte accepting job is the demand on the manager’s time is high, ambiguous and uncertain operating environments and resistance to change is low. QUESTION 2 Explain the change in roles and skills of management that charlotte has to play and have with her position. Charlotte firstly worked as machine operator its roles just be a staff that work at lower levels her has little experience and knowledge. She had interpersonal roles work at Coccob four year and she has opportunities be a plant supervisor. She are good employees doesn’t missed work at four year work and she had one of the high quality and quantity in organizations .she had the technical skill is the ability to utilize tools ,techniques and procedures that are specific to a particular fields. In additions,, charlotte had the human skill is the ability to work effectively with others and she had the conceptual skill that the ability to analyze complex situations like she can suitable with position that its take. QUESTION 3 Describe how Charlotte might expect to be involved in performances of the four management functions. Management process are an administrative activities aimed at defining a process, establishing responsibilities, evaluating process performance and identifying opportunities for improvement. Management process is including the four processes that is planning, control, leading and organization. Planning process can be define as a process or activities that setting a goal or list the actions necessary to achieve one goals. when charlotte become the plant supervisor, indirectly she has involve in planning process. This is because as a supervisor, she was responsible with the development and performances of company, where she was working. As a plant supervisor, she has to do a schedules work assi gnments for the junior employees to make sure the junior employees was doing their work accordingly and in systematic ways. Charlotte has to plan an schedule for her junior employees. Next process is the organizational process where the plant supervisor need to determined the task to be done, people or employees that responsible with that task and how that task will be managed and coordinated. Charlotte is responsible to organize the schedule or task to be given to the junior employees. Charlotte must ensure that, the information about the task must be stated clearly to the junior employees in order to make sure they can know what they really have to do. Next is, the leading process. As a plants supervisor, charlotte also have to leading the junior employees such as gives them motivate in order to make sure, the goal of the company can be archive. A leader must has the ability to motivate people, know the employee behavior and also has an communication effectiveness in order to make sure information can be shared to all of the people effectively. Charlotte also must be able to show the leadership quality and must be able to solve any problem. The last one process is control. Control can be define as process of controlling or monitoring the performance of the organization and its progress in implementing strategic and operational plans. Charlotte has to control the employees performances, in order to make sure that the performance can lead to the organization goals.

Mastectomy for Ductal Carcinoma insitu, impact on patient Essay

Mastectomy for Ductal Carcinoma insitu, impact on patient - Essay Example In fact, DCIS accounts for approximately 20% of all new breast cancer and precancerous condition diagnoses (Clause Stowe & Carter 2001). With or without treatment, DCIS patients have a very high survival rate; and, for most women diagnosed with DCIS, it is not considered to be a life-threatening condition. Mastectomy is the preferred, and most effective, treatment option for DCIS patients (Katz et al. 2010). However, there is currently very little research regarding how patients are actually affected by choosing mastectomy to treat DCIS; and, since the number of new DCIS diagnoses is continuing to increase, much more research is needed. DCIS, also called intraductal carcinoma, is a condition whereby the cancer cells develop in the milk ducts of the breast and have not moved out of the duct into any of the surrounding tissue (National Institute of Health 2009). As mentioned above, there is disagreement as to whether or not DCIS should be called cancer; and, some experts often refer to it as "stage zero breast cancer" ( Harris & Morrow 2009). Even though DCIS itself is not considered to be harmful, it is a known risk factor for invasive breast cancer (Zuckerman 2009). While most DCIS patients do not develop invasive breast cancer, approximately two percent (2%) of DCIS cases show evidence of metastases and an even smaller percentage of cases do actually develop into invasive breast cancer (Cornfield et al. 2004). Certain biomarkers may help to identify whether DCIS patients are at high or low risk of developing invasive breast cancer; however, more research is necessary to make more accurate risk predictions (Welch et al. 2008). Currently, however, there is no way to determine or predict which DCIS cases will in fact develop into invasive breast cancer. This paper will try to determine the available information on the rationale for selecting this modality; explore literature regarding the physiological/biological basis of the treatment or how the treatment manage s the disease, critic the impact this treatment had on the individual and the nurses’ role in addressing this, and consider how the patients’ experience could have been improved. Discussion Overview: Even without treatment, most women diagnosed with DCIS do not go on to develop invasive breast cancer. DCIS patients that do opt for treatment have surgical options, the most common being lumpectomy (with or without radiation therapy) and mastectomy. Lumpectomy followed by radiation therapy and mastectomy have the same high survival rate of 96% and above; however, mastectomy does have a slightly lower recurrence rate than lumpectomy with radiation which has a lower recurrence rate than lumpectomy alone (Holmberg et al. 2008; Hughes et al. 2009). Other factors have been found to affect DCIS recurrence rates